Advanced Concepts website

Advanced Concepts is a family business in Lonsdale that makes custom laminated benchtops. They supply DIY renovators, installers and shopfitters.

Advanced Concepts needed a website that allowed their customers to easily see their whole range. They can make benchtops with hundreds of different laminates, a multitude of edge profiles and bench styles, and two different thicknesses. Their laminate suppliers already provide websites that let customers browse through swatches, but Advanced Concepts wanted to provide this feature on their website without sending customers browsing on another site.

In order to make it easy for customers to see the different options available, I created illustrations for each different edge profile and each benchtop style.

I created a laminate browser that allows customers to see all of the laminates offered by Advanced Concepts and view the product options per laminate product.

The look-and-feel of the site was extrapolated from the company’s logo and stationery, which was updated by the design team at Allbiz Supplies shortly before this project was started.